Social Media Manager portfolio

Social that earns attention, then turns it into action.

Three brands, each with a full organic social plan. Pick one to see the strategy and the posts.

Choose a brand

The strategy

Audience

Clinical operations and quality leads at biotechs under 100 staff

Social goal

Drive demo requests

Content pillars

Inspection readiness; document control; fast setup

Voice

Precise, calm, regulation-literate

Visual rules

Dark green, mint, and white. Clean grids. Sharp corners.

Cadence

2 posts a week

Funnel focus

Awareness in weeks 1 and 2, then demo prompts

Success metrics

Landing page clicks, demo requests, share of leads from clinical operations titles

Core hashtags

#VaultlineBio #eTMF #ClinicalOperations #BiotechOps

The posts

12 posts, shown the way they would appear. Open a storyboard to see each scene or slide.

Role: Authority and proof. Voice: Professional and specific. Hook: Hook in the first 140 characters. Call to action: Link in the first comment. Cadence: 2 to 3 posts a week.

ReelMonday, 2 November9:16
Your audit date is set.

Your audit date is set. Is your trial master file ready? When an inspector asks who changed a document, the answer should take seconds, not three shared drives and a long evening. Vaultline Bio keeps trial documents, SOPs, and submissions in one validated workspace. Every change is logged and signed. This is what inspection-ready looks like. #VaultlineBio #eTMF #ClinicalOperations #BiotechOps

Storyboard (7 scenes)
Scene 1
Your audit date is set.
Scene 2
Is your trial master file ready?
Scene 3
Three shared drives later...
Scene 4
One workspace.
Scene 5
Every change logged and signed.
Scene 6
Any record in seconds.
Scene 7
Walk into your next inspection ready.
Why this post: Week 1 theme: Inspection readiness is a document problem, not a panic problem.
Measure: Impressions, click-through rate, followers in target job titles.
When: 8:30 am local time.
CarouselTuesday, 3 November4:5
Is your trial master file inspection ready?3 signs it is not.

Inspection problems often start with documents, not science. Here are three signs your trial files are not inspection ready, and what fixes each one. Vaultline Bio gives small biotechs one validated home for trial documents, without an enterprise contract. #VaultlineBio #TrialMasterFile #GCP #BiotechOps

Storyboard (6 slides)
Slide 1
Is your trial master file inspection ready?
Slide 2
Sign 1: Your SOPs live in email.
Slide 3
Sign 2: Versions do not match.
Slide 4
Sign 3: Inspection prep takes weeks.
Slide 5
One workspace fixes all three.
Slide 6
Walk into your next inspection ready.
Why this post: Week 1 theme: Inspection readiness is a document problem, not a panic problem.
Measure: Impressions, click-through rate, followers in target job titles.
When: 8:30 am local time.
Still ImageThursday, 12 November1:1
Set up in two weeks, not two quarters.Book a demo.

Big document systems need consultants and a long project plan. Vaultline Bio starts from templates for the documents small biotechs file most, so your team configures it instead of building it. Set up your first study in two weeks. Migration of your first study is included. #VaultlineBio #BiotechStartups #ClinicalOperations #eTMF

Why this post: Week 2 theme: Setup that fits a small biotech.
Measure: Impressions, click-through rate, followers in target job titles.
When: 8:30 am local time.

Founder stories are placeholders. Figures and customer details are samples. Posting times are starting points to test.

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I work remotely on contract and freelance projects. Based in Mpumalanga, South Africa.

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